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Press Release

1 November 2007

Apogee and Aurience Join Forces to Interfuse the Power of the Performing Arts and the Penetration of the Electronic Media



"Apogee's global team of professionals has achieved a marvelous record enabling gifted artists to fulfill their potential on the world stage, and Aurience is delighted to now have the opportunity to assist in further advancing this legacy."

The Apogee Foundation, a philanthropic corporation dedicated to developing human excellence in the performance arts, and Aurience Limited, an international media and technology firm, have announced that they will collaborate to inspire new awareness and new markets for the performance arts through film, television, recording, and interactive media.

New York, London and Los Angeles (Billboard Publicity Wire / PRWeb, FastPitchPress (US), PressBox (UK)) November 1, 2007 -- The Apogee Foundation (www.apogeefoundation.org) and Aurience Limited (www.auriencemedia.com) have announced that they will partner in expanding the scope and penetration of Apogee's marquee performing arts programs around the world through media and technology enhancements across all of the Foundation's operations.

Click here to watch selected performances from Apogee's Odessa International Music Festival, as featured in nationally broadcast Aurience Media documentaries.

Jointly branded Apogee-Aurience productions will focus on developing new levels of appreciation for, and participation in, the life and work of elite performing artists.

Apogee's three major program divisions, Apogee Awards, Apogee Academy and Apogee Artists, are designed respectively to identify and support, develop and promote the world's most gifted emerging artists. Aurience's media and technology enhancements will be integrated into the ongoing expansion of each of these program areas, building on the Foundation's historic record of innovation by:

- broadening exposure of Apogee Awards programs and laureates;

- making Apogee Academy training programs and materials widely accessible; and

- transforming Apogee Artists events into global showcases for the world's most gifted emerging artists.

Click image to enlarge
An Apogee laureate from Russia featured on Aurience broadband

Shown above is an out-take from Aurience Broadband, showing an Apogee Fusion Program event conducted in Boston.

Apogee and Aurience will collaborate in developing new synergies between the power of performance art and the penetration of electronic media.

As one of the first fruits of this collaboration, the public will be able to view continuously updated videocasts of Apogee laureates and events around the world through Apogee Videocasting on the Internet at: http://www.apogeefoundation.org/media/video.php

Apogee President Kenneth Schneider, also recently appointed CEO of Aurience Media, said: "Apogee's global team of professionals has achieved a marvelous record enabling gifted artists to fulfill their potential on the world stage, and Aurience is delighted to now have the opportunity to assist in further advancing this legacy."

You can listen to an interview with Kenneth Schneider discussing Apogee's collaboration with Aurience Media at: http://www.apogeefoundation.org/audio/interviews/

About The Apogee Foundation ®
Apogee is an international philanthropic corporation dedicated to the development of human excellence through the performing arts. The Foundation's programs are designed to synergize the creative, spiritual and economic aspects of human potential, creating a triple helix of evolution that propels its beneficiaries to the apogee of human excellence on the world stage.

About Aurience Ltd ®
Aurience is an international media & technology consulting group with the motto "Work to Inspire." The firm has particular strengths in developing and implementing new forms of East-West market synergies, and special capabilities at the elite levels of the arts and athletics sectors of these industries and regions.


The Apogee Foundation: Achieving the Potential Aurience Media: Work to Inspire

Camran N. Shafii
Senior Vice President
The Apogee Foundation

1001 Avenue of the Americas
12th Floor
New York, NY 10018-5460 USA
+1.646.233.4350 or +1.888.APOGEE.8
Fax: +1.646.292.5101

Kenneth Schneider
President and CEO
Aurience Limited
CountyMark House
50 Regent Street
London W1B 5RD England
Tel: +44.(0)20.7870.3990
Fax: +44.(0)20.7990.9966

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